The Company

Formed in 1987, Sports Management Group, Inc. (SMG) provides contract negotiations, financial management, marketing and endorsement programs for professional athletes. We work with you to create and implement a representation program that provides security to successfully participate in the world of professional sports.

Our emphasis is to establish a representation program that maximizes your earning potential for both the long and short term. We are confident that with the proper guidance and support, you will be able to enjoy a long professional career. SMG would like to take this opportunity to express our appreciation for the time and interest you have taken to learn more about our firm.
Our best wishes for your continued success!

Recognizing how important it is for you to have experienced representation, we have assembled a unique team of highly qualified professionals to assist you in fulfilling your dreams of becoming a professional athlete.


Marc A. Levine

President and CEO
D.O.B: 1959
Home: Cranston, Rhode Island USA
Family: Married; One Son
Certified by: NHLPA


  • Marc has more than eighteen years experience in the sports and hockey industries. He has successfully drafted and negotiated contracts for players in the following leagues:
  • National Hockey League
  • American Hockey League
  • East Coast Hockey League
  • Elite Leagues in Germany, Sweden, Denmark, England, Finland & Italy


  • 1981 Graduated from Boston University, Boston Massachusetts with a B.A in Business and Economics.


Marc’s responsibilities include the day-to-day business operations of SMG, contract negotiations, recruiting and evaluating new clients, contact with team management, coaches and scouts, and ongoing communication with each client. With the expansion of SMG’s representation team, Marc has been able to concentrate on identifying a more high profile client and working to maximize their playing/earning potential.

Prior to starting SMG, Marc was Vice President for DML Associates, a product development and marketing firm. Marc’s responsibilities included negotiating licensing contracts and developing creative marketing programs for several Fortune 500 companies.

Gunnar Svensson

Partner; European Agent
D.O.B: 1956
Home: Malmö, Sweden
Family: Single; Two Sons
Certified by: SICO/Sweden

Player Experience

  • 1976–1977 Örsköldsvik, Sweden – Division 1
  • 1975–1976 Björklöven, Sweden – Division 1
  • 1972–1975 Örsköldsvik, Sweden – Division 1

Coaching Experience

  • 1986–1989 Troja-Ljungby, Sweden – Division 1
  • 1984–1986 Djurgården, Sweden – Elite League
  • 1981–1984 Vita Hästen, Sweden – Division 1
  • 1978–1981 Örnsköldsvik, Sweden – Division 2

Managing Experience

  • 1995–1996 Malmö, Sweden – Elite League
  • 1989–1995 Vita Hästen, Sweden – Division 1


  • Levels 1–4 coaching education
  • Recipient of Sweden’s Highest Coaching Education Diploma

Professional Business Career

  • 1998 – Developed a five-year plan of education for managers in the Swedish Elite League
  • 1997 – Joined with SMG
  • 1996 – Presents lectures and coaching clinics


Recruit and evaluate European prospects eligible for the NHL draft. Negotiate European contracts for SMG’s North American clients.

Bjarne Soegarrd Madsen

Partner; European Agent
D.O.B: 1964
Home: Vojens, Denmark
Family: Married; One Son
Certified by: PHPA; DEL/Germany

Player Experience

  • 1977–1982 Denmark Junior National Team
  • 1980–1982 Vojens Hockey Club, Denmark – Elite League
  • 1982 – Suffered career ending injury during a game

Managing Experience

  • 1990–1994 Vojens Hockey Club, Denmark – Elite League


1986–1990 Graduated as Economic/Law Advisor with a concentration in contracts

Professional Business Career

  • 1997 – Joined with SMG
  • 1997 – Specialized as a Pro Hockey Agent and Advisor
  • 1990 – 1997 Owned and operated Certified Accountant Firm KVIK Service


Recruit and evaluate European prospects eligible for the NHL draft. Negotiate European contracts for SMG’s North American clients.

Earl Cronan

Scouting Director
D.O.B: 1973
Home: Boston, Massachusetts
Family: Married; 2 children

Player Experience

  • 1998–2000 Dayton Bombers Hockey Club
  • 1996–1998 Montreal Canadiens Hockey Club
  • 1993–1996 Colgate University
  • Varsity Ice Hockey–Division I
  • Team Captain 1996 season
  • 1992 Drafted by the Montreal Canadiens in the 9th round


  • 1996 Bachelor of Arts Degree – Colgate University, Hamilton New York.

Professional Business Career

  • 2000 Joined SMG


Evaluate and recruit top-level players throughout the North American market. Assist in the creation of marketing plans for clients.

John Bostock

Canadian Scout
D.O.B: 1952
Home: Mississauga, Ontario
Family: Married; 3 children

Player Experience

  • 1969 – Drafted by OHL Peterborough Petes
  • 1969 – 1970 OHL Peterborough Petes
  • 1971 – 1972 University of Toronto Varsity Blues. CIS Champions
  • 1972 – Drafted by WHA Toronto Toros. Attended NHL California Golden Seals training camp
  • 1972 – 1973 Signed pro contract with IHL Columbus Golden Seals

Coaching & Front Office Experience

  • 1974 – 1980 Toronto Young Nationals Hockey Club
  • 1981 – 1983 General Manager/Coach with OJHL Dixie Beehives Jr A Hockey Club
  • 2007 – 2009 Director of Scouting with OJHL Georgetown Raiders Jr A Hockey Club
  • 2009 – 2016 Director of Scouting with OJHL Aurora Tigers Jr A Hockey Club


  • 2012 Inducted into University of Toronto’s Sports Hall of Fame


Evaluate and recruit Canadian hockey prospects for SMG to represent within the Canadian, US and European hockey markets.

Morten Green

European Agent

D.O.B: 19 March 1981
Home: Hørsholm, Denmark
Family: Married, one son and one daughter

Player Experience

  • 1996-1999 Rungsted, Denmark (Elite Leage)
  • 1999-2000 Leksand IF, Sweden (SHL)
  • 2000-2002 Troja-Ljungby, Sweden (Allsvenskan)
  • 2002-2006 Modo Hockey, Sweden (SHL)
  • 2006-2009 Leksand IF, Sweden (Allsvenskan)
  • 2009-2012 Malmö Redhawks, Sweden (Allsvenskan)
  • 2012-2013 Hannover Scorpions, Germany (DEL)
  • 2013-2015 Schwenninger Wild Wings, Germany (DEL)
  • 2015-2018 Rungsted, Denmark (Elite League)

National Team History:

  • Played 19 senior IIHF World Championship for Team Denmark – Danish Record
  • Played 216 senior national team games for Team Denmark – Danish Record

Work experience

  • 2015-2018 Worked as a consultant for Danish Icehockey Federation


  • 2015-2017 Graduated as Merkonom in Sales and Marketing at Business Academy Aaarhus


  • Danish, Swedish and English


  • Evaluate, recruit and mentor top prospects within the European hockey markets.

Marc A. Levine
President and CEO
E-mail Marc
Agent USA


Bjarne Soegarrd Madsen
E-mail Bjarne
Agent Europe/Denmark


Gunnar Svensson
E-mail Gunnar
Agent Europe/Sweden


Earl Cronan
Scouting Director


John Bostock
E-mail John
Agent Canada


Morten Green
E-mail Morten
Agent Europe/Denmark


Molly Tognetti
1300 Division Road. Suite 202. West Warwick, RI. 02893. USA

Michael R. Magnone CPA, CVA, MST
Perreault & Company, Ltd.