The Company

Formed in 1987, Sports Management Group, Inc. (SMG) provides contract negotiations, financial management, marketing and endorsement programs for professional athletes. We work with you to create and implement a representation program that provides security to successfully participate in the world of professional sports.

Our emphasis is to establish a representation program that maximizes your earning potential for both the long and short term. We are confident that with the proper guidance and support, you will be able to enjoy a long professional career. SMG would like to take this opportunity to express our appreciation for the time and interest you have taken to learn more about our firm.
Our best wishes for your continued success!

Recognizing how important it is for you to have experienced representation, we have assembled a unique team of highly qualified professionals to assist you in fulfilling your dreams of becoming a professional athlete.


Marc A. Levine

President and CEO
D.O.B: 1959
Home: Cranston, Rhode Island USA
Family: Married; One Son
Certified by: NHLPA

Marc has more than eighteen years experience in the sports and hockey industries. He has successfully drafted and negotiated contracts for players in the following leagues:

      National Hockey League
      American Hockey League
      East Coast Hockey League
    Elite Leagues in Germany, Sweden, Denmark, England, Finland & Italy

1981 Graduated from Boston University, Boston Massachusetts with a B.A in Business and Economics.


Marc’s responsibilities include the day-to-day business operations of SMG, contract negotiations, recruiting and evaluating new clients, contact with team management, coaches and scouts, and ongoing communication with each client. With the expansion of SMG’s representation team, Marc has been able to concentrate on identifying a more high profile client and working to maximize their playing/earning potential.

Prior to starting SMG, Marc was Vice President for DML Associates, a product development and marketing firm. Marc’s responsibilities included negotiating licensing contracts and developing creative marketing programs for several Fortune 500 companies.

Gunnar Svensson

Partner; European Agent
D.O.B: 1956
Home: Malmö, Sweden
Family: Single; Two Sons
Certified by: SICO/Sweden

Player Experience

      1976–1977 Örsköldsvik, Sweden – Division 1
      1975–1976 Björklöven, Sweden – Division 1
    1972–1975 Örsköldsvik, Sweden – Division 1

Coaching Experience

      1986–1989 Troja-Ljungby, Sweden – Division 1
      1984–1986 Djurgården, Sweden – Elite League
      1981–1984 Vita Hästen, Sweden – Division 1
    1978–1981 Örnsköldsvik, Sweden – Division 2

Managing Experience

      1995–1996 Malmö, Sweden – Elite League
    1989–1995 Vita Hästen, Sweden – Division 1


      Levels 1–4 coaching education
    Recipient of Sweden’s Highest Coaching Education Diploma

Professional Business Career

      1998 – Developed a five-year plan of education for managers in the Swedish Elite League
      1997 – Joined with SMG
    1996 – Presents lectures and coaching clinics


Recruit and evaluate European prospects eligible for the NHL draft. Negotiate European contracts for SMG’s North American clients.

Bjarne Soegarrd Madsen

Partner; European Agent
D.O.B: 1964
Home: Vojens, Denmark
Family: Married; One Son
Certified by: PHPA; DEL/Germany

Player Experience

      1977–1982 Denmark Junior National Team
      1980–1982 Vojens Hockey Club, Denmark – Elite League
    1982 – Suffered career ending injury during a game

Managing Experience

    1990–1994 Vojens Hockey Club, Denmark – Elite League


    1986–1990 Graduated as Economic/Law Advisor with a concentration in contracts

Professional Business Career

      1997 – Joined with SMG
      1997 – Specialized as a Pro Hockey Agent and Advisor
    1990 – 1997 Owned and operated Certified Accountant Firm KVIK Service


Recruit and evaluate European prospects eligible for the NHL draft. Negotiate European contracts for SMG’s North American clients.

Hans Lodin

European Agent

D.O.B: 1966

Home: Leksand, Sweden

Family: Married; One Son

Certified by: SICO/Sweden

Coach History

      2009 – 2010 Junior under 18, Leksands IF,
    2004 – 2011 Different ages for Leksands Youth Organization, Leksands IF

Hockey History

      2002 – 2004 Played professional hockey in Leksands IF – Swedish Elite league
      1999 – 2002 Played professional hockey in Munchen – Germany Elite league (DEL)
      1993 – 1999 Played professional hockey in Leksands IF – Swedish Elite league
    1986 – 1993 Played professional hockey in Modo – Swedish Elite league

Hockey Related

      2007 IIHF U20 Championship in Leksand and Mora
      * Responsible for all aspects of tournament ie: team scheduling and team logistics;
      * Liasion for all teams that were participating in Leksand VM;
    * Responsible for organizing all Junior VM 2007 Championship preparation.

Work History

      2007 – 2011 Business Manager SICO (Swedish Hockey Player Union)
      2004 – 2007 Hockey Marketing Commercial – Leksands IF
    1994 – 1999 Finance – Leksands Sparbank


      Swedish First Language
      English Good in both speaking and writing
    German Understands better than speaking


1990 – 1991 Administrative management

1988 – 1990 Economics – 3years

Earl Cronan

Scouting Director
D.O.B: 1973
Home: Boston, Massachusetts
Family: Married; 2 children

Player Experience

      1998–2000 Dayton Bombers Hockey Club
      1996–1998 Montreal Canadiens Hockey Club
      1993–1996 Colgate University
      Varsity Ice Hockey–Division I
      Team Captain 1996 season
    1992 Drafted by the Montreal Canadiens in the 9th round


1996 Bachelor of Arts Degree – Colgate University, Hamilton New York.

Professional Business Career

    2000 Joined SMG


Evaluate and recruit top-level players throughout the North American market. Assist in the creation of marketing plans for clients.

John Bostock

Canadian Scout
D.O.B: 1952
Home: Mississauga, Ontario
Family: Married; 3 children

Player Experience

  • 1969 – Drafted by OHL Peterborough Petes
  • 1969 – 1970 OHL Peterborough Petes
  • 1971 – 1972 University of Toronto Varsity Blues. CIS Champions
  • 1972 – Drafted by WHA Toronto Toros. Attended NHL California Golden Seals training camp
  • 1972 – 1973 Signed pro contract with IHL Columbus Golden Seals

Coaching & Front Office Experience

  • 1974 – 1980 Toronto Young Nationals Hockey Club
  • 1981 – 1983 General Manager/Coach with OJHL Dixie Beehives Jr A Hockey Club
  • 2007 – 2009 Director of Scouting with OJHL Georgetown Raiders Jr A Hockey Club
  • 2009 – 2016 Director of Scouting with OJHL Aurora Tigers Jr A Hockey Club


  • 2012 Inducted into University of Toronto’s Sports Hall of Fame


  • Evaluate and recruit Canadian hockey prospects for SMG to represent within the Canadian, US and European hockey markets.
Marc A. Levine
President and CEO
E-mail Marc
Agent USA
Bjarne Soegarrd Madsen
E-mail Bjarne
Agent Europe/Denmark
Gunnar Svensson
E-mail Gunnar
Agent Europe/Sweden
Hans Lodin
E-mail Hans
Agent Europe/Sweden
Earl Cronan
Scouting Director
John Bostock
E-mail John
Agent Canada


Molly Tognetti
1300 Division Road. Suite 202. West Warwick, RI. 02893. USA

Michael R. Magnone CPA, MST
Sparrow, Johnson & Ursillo, Inc.